Jul 17 2015


Key Ingredients focus

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Vetivert – a tall, tufted, perennial, scented grass with long narrow leaves and an abundant complex lacework of underground white roots from which Vetiveria Root Oil is extracted, a key ingredient in ROUTINE FOR MEN. The grass is mainly cultivated in the tropics, such as India, Tahiti, Java and Haiti.

Known generally for its attractive woody fragrance properties, Vetiveria Root Oil also assists in skin cell regeneration and helps prevents fine lines and wrinkles. It softens dry skin and helps rebalance the oil levels in the skin and its anti-inflammatory benefits are also significant.

ROUTINE FOR MEN by J Maskrey, Personal Groomer to U2 for 12 years, has taken a new direction in men’s skincare. “Looking after your skin should be straightforward and effortless. That’s why we created ROUTINE – packed full of natural ingredients, formulated specifically for men’s skin to preserve, protect and nourish – resulting in healthier, better looking skin.” The Dual Action Face Wash (£19) cleanses and tones, the Revitalising Moisturiser (£29) fights signs of ageing while helping to soothe and hydrate skin.

Made in England, all ROUTINE FOR MEN products are free from parabens and have not been tested on animals.

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